Uses and
gratification theory = people use media texts to gratify certain needs.
· Why would you watch a horror? - to see how scary it is? To frighten
your friends. Exploring to see how people deal with fear.
‘Fear of the
other’ – fear other things that aren't you. Other genders, ethnicity's, race's.
Audiences
reception
Audiences
read things differently.
Stuart Halls eboding theory
·
Preferred reading is the reading the director
wants you to take
·
The opposite reading is the opposite
·
Negotiated reading is understanding the meaning
but then arguing your own interpretation
·
Aberrant reading is totally wrong
HG Wells
War of the worlds
-
Panic caused by mass media
-
Media being radio- people thought we was being
invaded by aliens
Panorama BBC-Spaghetti
growing on trees
-
Construct
-
Would work better in 1957 because people had
nothing else to go on and people were not used to being tricked by telly.
-
People believed what they saw in the media.
Hyperdermic
needle theory
-
People believe everything they hear in the media
-
Audiences are active, they interact with media
texts and not just listen to them
Viral
advertising
-
Share it
-
Have you seen this?
-
Telly adverts,
T-Mobile advert
Preferred advert
– to suit any ages, ethnicity, any types of people, famous- ironic public
people
Opposite
reading – the real wedding, confusion, wouldn't understand it
Aberrant
reading – wouldn't know who royal family or T-mobile are, don’t have cultural
knowledge
Negotiated
reading – could be offensive to over 60’s
In relation to my film the audiences we talked about are specific to my film. However my opening sequence will be different to a normal film opening because it is just the opening sequence that will be shown, therefore more of the story needs to be shown.
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