We chose Warner Brothers studios because they have been the company to support other film noir genre films in the past. They did different genres of films and one of them was film noir's, these are films that are produced at night in the dark, in hidden alleyways and specific locations. They contain a detective and a femme fatale also. An example of a film noir is the 'maltese falcon'.
Warner Brothers are now a conglomerate with Time Inc, which made TimeWarner. This would have been beneficial for Warner brothers as it would mean that they would be able to advertise for free through the TimeInc company because they own companies which produce magazines so therefore they can advertise in there for free.
As a company they have a lot of money and power through to them owning a lot of smaller companies. They could promote the film through traditional marketing which would include film premieres and interviews on celebrity chat shows, etc. Another way of distributing the film could be through viral marketing as this is cheap and can be accessible to a very wide audience. This includes Tumblr, Twitter and youtube clips such as trailers and short films.
No comments:
Post a Comment