Profile of audience

Profile of audience                                                  01.12.14

Collective identity

- Metrosexual – males that take care of themselves, well groomed, e.g David Beckham

- Hipster – too cool, smoking, immature, language, rude, e.g Nathan Barley

- Narcissism – conceited, don’t have any feelings

- Trustafairiuns - wealthy parents, act like not wealthy, annoying

- Geo-demographic profiling –

Corporate chieftains= Suits, dresses and expensive items, big watches, living in centre of London,  expensive houses, high rise buildings, live alone, whisky/wine, theatre, opera, go out to the races, meals out, charity balls, etc. Old music, classic films.

Bank of mum and dad= Joe and Emma, living off parents wage, no job, shop in primark, takeaways

   
Urban intelligence= Ben and Chloe, indie rock, shop at Hollister, Waitrose, Marks and Spencers 

Central pulse= Flats in city, entertainment events, jobs in city, meals out

 Village retirement= Cottages, Marks and Spencers, read books,

Golden empty nesters= Children have just left home, money to spend on self, holidays

Scattered homestead= Hugh and Glenda, shop at- farmshops, M&S, butchers, wear posh clothes- jeans, boots, tweed jackets, cap, drive large cars, live in- countryside, farms, cottages